With Instagram Stories being such a major part of numerous digital marketer’s social media strategies, we thought it was about time to share our tips and tricks for increasing your brand’s insta-story game.
Here are our top tips to make the most on your Instagram Stories. How Brands Can Make Out The Most From Instagram Stories.
10. Be Active
Much the same as physical posts on Instagram, it is extremely critical to stay active while uploading Instagram Stories since let’s be honest, we’ve all discovered ourselves spending an excessive amount of time clicking through the Instagram Stories of the people you follow. Stories will expire following 24 hours so ensure you’re uploading at any rate one story every 24 hours so you can stay in everyone’s story reel.
9. Repurpose Influencer Content
Gone are where you needed to screenshot, crop and afterward resize posts to share them on your Stories. Sharing a post is made simple by tapping the arrow next by the comment button on a post and afterward clicking ‘Add Post to your Story’. Repurposing influencer content is an incredible way to draw in your audience and stay active with your stories. You pay your influencers to create lovely content for you so make most of it! Remember to consistently give credit!
8. Influencer Takeovers
We have seen a lot of brands hosting influencer takeovers on their Stories and it truly is an effective way to draw in with your audience and create brand trust. Instagram Stories and offer how they utilize every product in the range to get ready for the afternoon, from skincare to makeup.
Influencers have assembled extraordinary communities and are very fair and straightforward with their followers so having them appear on your stories saying they trust and utilize your brand will be incredible! In case you’re going to utilize this strategy, tie it into your influencer marketing strategy and get the influencer to promote the takeover over various posts before, during and after the takeover.
7. Share Stories You Are Tagged In
Instagram users and consumers are all the more frequently going to Instagram Stories to share their preferred products and additional brands. Focus on what you’re getting tagged in and share any applicable stories on to your story reel – your followers will cherish you for it and it’s additional content that you don’t need to create.
6. Take Advantage Of The Swipe Up Feature
In 2017, Instagram launched the swipe up feature for Instagram Stories, allowing clients who are on a business account and have more than 10,000 to remember a link for their content that will take users to a website page when they swipe up on the Story. This feature has been a huge game advantage for marketers and many have advantaged the new feature to make their Instagram strategy drive better outcomes and to have the option to track and measure the success of content.
So, by what method would it be advisable for you to utilize this feature? You could incorporate a link to your site, a product page or a blog entry, or you can likewise incorporate a link to an influencer blog post about your image or an occasion you are running. You can link to everything without exception!
5. Behind The Scenes
Showing behind in the background content on Instagram Stories is an extraordinary method to create a personal relationship with your followers. You could show sneak peeks of new products, the structure procedure of a product, show items getting dispatched, appear in the background of photoshoots and events.
You could likewise staff takeovers, where your staff could assume control over your story for a day or go live. Or simply put a spotlight on a team member every week or month. People need to have the option to interface with you. And your brand closer to the personal level, so by giving them knowledge into what goes on off-camera. You can begin to make real connections.
4. Make The Most Of You Highlights
A feature where you spare your Instagram Stories to keep them on your profile permanently, much after they expire. Features are distinctive “folders” where the stories are kept, so you can order them. Features appear on your Instagram page underneath the bio.
Having features enables individuals to ‘suss’ out your brand and see some of your past content. Some categories for your features could be: in the background, new products, item classifications, for example, clothing, accessories or shoes, labeled content or inspo.
3. Keep An Eye Out For Shoppable Stories
Just as of late, Instagram announced that the stage is going to begin making stories shoppable by including links. And symbols that show the product name, cost and a direct link to their content. At the moment, just huge records like Gap, Louis Vuitton and Aritzia. However, will no uncertainty turn out to all clients in the end. The shoppable symbols show up as interactive stickers that will at that point take you to a similar page. That would appear if you were to click on a shoppable link on a post.
Creating a poll on your Instagram Story is an extraordinary way to get feedback and become familiar with your followers. Who are your customers, or potential customers. You could utilize the polls highlight to solicit what kind of content that you like to see on your Instagram Stories. What color they like better for a future product release or whether they’re an espresso or tea person. Polls can assist you with making an extraordinary sense of community. With your followers and let them know that you value their opinion.
1. Must-have Apps
There are stacks of applications out there to help you up to your Insta-Story game. So we thought we’d share some of our current favorites.
- InShot – InShot Video Editor application is an extremely handy application to utilize when creating content for your Instagram Stories. You can include music, text, effects and edit your recordings. Most importantly, InShot lets you crop your videos or images. To your ideal size which is ideal for when you need to share a square picture on stories.
- Hype Type – Hype Type helps you add animated text to your photographs or videos
- Unfurl – Unfold has a variety of layouts that you can add pictures and videos to that are fit to the Instagram Story ratios. They’re very minimal in plan and let you send out your content in high caliber so your videos don’t seem hazy or compressed.
Now you are ready to take your Instagram game to the next level!
Also Read – Top 10 Ways To Make Money Through Social Media